Welcome back to the WERT Journal—where we dig into the stories behind our relentless pursuit of better components.
Portland's MADE show was buzzing with that unmistakable energy you only get when builders, riders, and gear nerds gather in one place. For WERT Cycling, it marked our first real push into North America, and we couldn't have asked for a better crew to debut our StW titanium cranksets to—people who actually get what it means to sweat the details.
The response blew us away.
From day one, the feedback kept hitting the same notes we obsess over: the razor-sharp Precision of our CNC work, the bombproof Power you get from aerospace titanium, and the stripped-down Purity of the design.
MADE isn't just another trade show—it's where the builders who actually shape this industry come to connect. These framebuilders who picked up our cranks and immediately started talking tolerances and material properties? They're the real deal. They spotted the obsessive attention to detail because they live it every day in their own work. These weren't sales pitches; these were shop talk sessions between people who understand that the small stuff matters.
Those conversations are exactly why we made the trip. We're heading home with genuine connections, potential partnerships, and the kind of momentum that comes from finding your people. The builder community's enthusiasm confirms what we've believed all along: there's serious hunger for components that deliver on durability, performance, and honest design.
Coming off this debut, we're more fired up than ever about getting our Dutch-made titanium components into more hands. Thanks to everyone who stopped by to talk shop and share the stoke. This is just the beginning, and we're pumped to serve the riders and builders who demand nothing but the best.
